Agency Results with a Personal Touch

 Justin Cook Public Relations is an LA-based boutique PR firm run by veteran indie publicist Justin Cook.  As an independent agency, JCPR works closely with established and emerging filmmakers on customized and cost-effective indie campaigns ranging from two weeks to two years.

Key campaigns include the festival, theatrical and Blu-ray/Digital rollout of the acclaimed indie Hundreds of Beavers (2024’s #1 comedy on Letterboxd), Arrow Films’ theatrical and 4K/Digital re-releases of Donnie Darko, Southland Tales and Mallrats, the 4K/Digital release of Nia DaCosta's Candyman, the festival and theatrical release of Coyotes starring Justin Long and Kate Bosworth, and the festival and 4K/Digital releases of Red Christmas, Sound of Violence and Beyond the Infinite Two Minutes.

JCPR has carved out a niche as a leading public relations representative for truly independent projects.  With strong ties to traditional, online and creator-driven media, JCPR connects films with key targets for maximum results on a festival, theatrical, 4K or Digital rollout.  We particularly excel with genre films and LGBTQ+ titles, championing new voices on the big screen, at international film festivals, and directly to audiences in their homes and on their tablets.

JCPR represents films, sales agents and distributors in theaters, on home video and at festivals across the US and around the world, including the Toronto International Film Festival, SXSW, Fantastic Fest, FrightFest, Fantasia, Brooklyn Horror Film Festival, AFI FEST, Outfest, Dances with Films, Cinequest, Overlook, and more.

JCPR thinks outside the box in regards to release strategy, event planning, and media and talent relations. We work hand in hand with filmmakers, sales agents and distributors to guarantee their films are positioned appropriately to maximize attention in an increasingly crowded film market.